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Niagara Water
Project type
Digital
Date
2025
Role
Art Director
Niagara Water strikes NIL deal with the unsung hero of college basketball: the waterboy.
The bottled water company signed UCLA Basketball Equipment Manager, Finn Barkenaes to a name, image and likeness (NIL) deal.
Follow Finn as he steps into the spotlight with a signing day ceremony that includes a red carpet arrival, excited fans, press conference, photo shoot and more.
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